YOUR OPTIONS
Compare the scope.
One brand/content language; static artwork and captions. Second-channel adaptation is not an additional original post. Initial preparation/profile setup included. The Regular plan includes Meta Business setup and Meta ad management; clients provide authorised account access, and campaign scope and budget are agreed together. Google Ads is purchased separately. Media spend is not included in plan fees and is paid separately to Meta or Google.
Excluded costs and services
Meta Business setup and Meta ad management are included only in the Regular plan, not in Social starter. Media spend, paid-social management on other platforms, video/Reels/animation/photography/carousels, community/DM/customer support, branding, websites, landing pages, tracking setup and extra channels/languages are excluded. The Google Ads plan covers Search campaigns only.